Privacy Policy
Effective Date: 01 May 2023
Last Updated: 01 June 2025
Redwood Analytics (Pty) Ltd ("we," "our," or "us") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, process, and protect your personal information when you visit our website (www.redwoodanalytics.co.za) or engage with our services.
This policy complies with the Protection of Personal Information Act (POPIA) of South Africa and the General Data Protection Regulation (GDPR) of the European Union.
Information we collect:
Information we provide:
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Contact Information: Name, email address, phone number, and company details when you submit our contact form or inquire about our services
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Communication Data: Information contained in emails, messages, or other communications you send to us
Information we collect automatically
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Website Analytics: We use analytics tools (including Google Analytics 4) to collect information about how you use our website, including pages visited, time spent, and interaction patterns
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Technical Information: IP address, browser type, device information, and operating system
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Cookies and Tracking Technologies: We use cookies and similar technologies to enhance your website experience and analyze website performance
How we use your information
We process your personal information for the following purposes:
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Service Delivery: To respond to your inquiries and provide marketing analytics and measurement services
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Communication: To communicate with you about our services and respond to your requests
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Website Improvement: To analyze website usage and improve our online presence
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Legal Compliance: To comply with applicable laws and regulations
Legal Basis for processing:
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Legitimate Interest: For website analytics and business communications
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Consent: For marketing communications and non-essential cookies
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Contract Performance: For delivering requested services
Cookies and tracking technologies
Our website uses cookies and similar tracking technologies to:
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Analyze website traffic and user behavior
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Improve website functionality and user experience
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Provide personalized content
You can manage your cookie preferences through your browser settings. Disabling cookies may affect some website functionality.
Data sharing and disclosure
We do not sell, trade, or share your personal information with third parties except in the following circumstances:
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Service Providers: We may use third-party tools and services (such as analytics platforms, CRM systems, and email services) that process data on our behalf under strict confidentiality agreements
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Legal Requirements: When required by law, court order, or regulatory authority
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Business Transfers: In connection with a merger, acquisition, or sale of assets (with appropriate safeguards)
Important Note: When providing marketing analytics services to our clients, we work exclusively with aggregated and anonymized data that cannot be used to identify individuals.
Data retention
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Lead Information: We retain contact information from prospects for a maximum of 120 days from initial contact, unless you become a client or request ongoing communication
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Client Data: Client information is retained for the duration of our business relationship and as required for legal and business purposes
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Website Analytics: Analytics data is retained according to our analytics platform settings (typically 14-26 months)
Your rights
Under POPIA and GDPR, you have the following rights regarding your personal information:
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Access: Request a copy of the personal information we hold about you
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Correction: Request correction of inaccurate or incomplete information
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Deletion: Request deletion of your personal information (subject to legal obligations)
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Restriction: Request restriction of processing in certain circumstances
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Portability: Request transfer of your data to another service provider (where applicable)
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Objection: Object to processing based on legitimate interests
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Withdrawal of Consent: Withdraw consent for processing (where consent is the legal basis)
Data security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
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Secure data transmission and storage
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Access controls and authentication procedures
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Regular security assessments and updates
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Staff training on data protection
International data transfers
As we may have visitors from the European Union and other jurisdictions, we ensure that any international data transfers comply with applicable data protection laws, including implementing appropriate safeguards where required.
Contact information
If you have any questions about this Privacy Policy, wish to exercise your rights, or have concerns about how we handle your personal information, please contact us:
Redwood Analytics (Pty) Ltd
Email: info@redwoodanalytics.co.za
Address: 198 Oxford Street, Illovo, Johannesburg, Gauteng, South Africa
For privacy-related matters specifically, please include "Privacy Inquiry" in your email subject line.
Contact information
South Africa (POPIA): If you believe we have not handled your personal information in accordance with POPIA, you may lodge a complaint with the Information Regulator of South Africa.
European Union (GDPR): If you are located in the EU and believe we have not handled your personal information in accordance with GDPR, you have the right to lodge a complaint with your local supervisory authority.
This Privacy Policy is designed to be transparent about our data practices. If you need clarification on any aspect of this policy, please don't hesitate to contact us.