WE HELP BRANDS MEASURE MARKETING EFFECTIVENESS
OUR APPROACH
01 / SEE
02 / UNDERSTAND
We believe in visualisation as a primary delivery for our clients. Clean digestible data that we trust sets the direction for questions and actions with our partners.
Once we have the accurate data visualised, we work together to understand what actions need to be taken to improve performance or enhance the data itself.
03 / ACT
Now that we have the insights from our joint understanding, it is time to act. We act as a unified team to impact change and measure it. This includes alerts & change performance
04 / AI
Brands will only realise their AI ambitions once they have unique data to feed AI. That drives a truly intelligent marketing function. We work to create a marketing query engine for our clients.
01 / SEE:
ALL YOUR MARKETING DATA
IN 1 PLACE - VISUALISED
​
02 / UNDERSTAND:
POWERPOINT REPORTS WITH DEEP INSIGHTS AND ACTIONS
03 / ACT:
OUR MANAGED SERVICE MEANS WE TRACK IMPACT EVERY MONTH WITH YOU
04 / AI:
CLEAN,TRUSTED DATA ENABLES POWERFUL AI SOLUTIONS CMO'S
OUR SERVICES
GA4 ASSESSMENTS
If you are concerned that your platform is not tracking accurately, we have the perfect solution for you. Our GA4 assessments assist clients in better understanding what is firing and if there are any issues in overall tracking.
AUTOMATED REPORTING
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GA4 ENHANCEMENTS
Many brands need deep event and parameter triggers for their GA4 tracking to accurately track what they want to measure. Redwood works closely with developers to implement the right tracking.
ANOMALY DETECTION
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DASHBOARDING
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CONSULTING
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GA4 ASSESSMENTS
You cannot measure data that you do not trust. We run a detailed assessment of your GA4 environment and identify gaps in the setup and work with development teams to close the gaps so you have every puzzle piece needed to generate powerful insights.
AUTOMATED REPORTING
No one likes building manual reports. Redwoods’ proprietary product produces PowerPoint reports on a weekly and monthly basis with 100% accurate data. This allows the teams to work on insighting the data.
DATA INTEGRATION
Brands have many partners that they work with. Redwood facilitates integrating partner data through Extract, Transform, Load (ETL) processes. This includes agencies, publishers, influencers, media owners to name a few across the marketing mix.​​​
ANOMALY DETECTION
We know that marketing teams and specialists haven’t got time every day to login to platforms and assess the position of their marketing. We create alerts that trigger if certain thresholds are passed. Get notifications as soon as you surpass a KPI or dip below a key metric.
DASHBOARDING
Diagnostics often comes from easy to understand visualised data. Redwood specialises in the development of Dashboards that are custom built for the client needs and measure only what matters. We are ruthless in simplicity and provide dashboards that management want to see.
CONSULTING
We are not a Software As a Service business and believe that insights are driven by a managed service we offer to brands. We partner to become your Outsourced Data Analytics team in the business, offering guidance and structure that make your marketing function smarter.
WITH 130+ CONNECTORS HERE ARE SOME OF THE PLATFORMS AND CHANNELS WE UNIFY
Facebook Ads
Google Ads
GA4
BigQuery
Instagram Ads
Linkedin Ads
Tiktok Ads
Snapchat Ads
Hubspot
X Ads
Search Console
Google Business
Mailchimp
Shopify
Stripe
Woocommerce
Eskimi
Youtube channel
WHY CHOOSE REDWOOD ANALYTICS
NO UPFRONT TECH COSTS
Redwood covers all the technology fees and connectors required to unify, visualise and report on your marketing efforts.
RAPID DEPLOYMENT
Because we stack existing technology & have built hundreds of dashboards for clients, we have become efficient, saving months to visualisation and reporting.
NO CONTRACT TERMS
We create value in every interaction with clients, and our promise to clients is if they don't see value on an ongoing basis, we don't hold them to contract terms.
BRANDS WE WORK WITH
CONTACT US
info(at)redwoodanalytics.co.za
Tel: 082-788-2249
198 Oxford Street Illovo
Johannesburg
Gauteng
South Africa